ON SITE
EXECUTION

Two months into the job and the task was, "go to the Detroit Concours and see that the creative execution happens as intended." :) Best assignment ever. Three, 20 hour, show days across four public locations had me hanging onto golfcarts, moving trusses and creatively solving signage issues 10 minute before going live on national televsion. 

A SOUTH OF BORDER
EXPERIENCE

Baja racing is a true test of driver and machine. Hundreds of miles through challenging terrain and the inevitable roadside repair, replicated as family-style dining seated amongst trophy trucks. Attendees can experience the modern flavors of chef-prepared street food, premium Anejo flights, and small touches like cacti and sugar skulls that round out the immersive experience.

DUSTY ROAD RACE
TUSCAN STYLE

The Mille is not only a race but also a celebration of Italian culture, history, and engineering. Spectators and enthusiasts lined the roads to catch a glimpse of the vintage cars as they speed by. Pairing the craftsmanship and artistry of these classic cars with regional al fresco dining, this experience aims to transport the audience back to a simpler time. Andiamo a correre!

SIMPLE, EFFECTIVE
10X20 BOOTH

Sometimes, what you need is a booth that aligns with your brand, is simple to deploy, and exudes a consistent theme. Stick to a universally appealing black pallete, and add a touch of flair with a versatile toolchest that not only serves as a TV stand but also provides storage space. Then stand back and watch the sales team work their magic!